Market Trends

Professional Hair Care Product market of Turkey is valued at $89.88 million in 2017, growing at a CAGR of 7.23% to during the forecast period 2018-23. Professional hair coloring products has the largest share of 65% in professional hair care product market with revenue of $58.42million in 2017. Hair care products in Turkey are estimated to witness decent growth due to large group of women are working fulltime which results in higher disposable incomes and purchases. With growing consumer awareness clients are slowly increasing the purchase of good quality hair care products from the salons. Use of organic colors is a major trend in salons, Organic Color system, Aveda and Davines are the companies preferred in the premium salons for organic hair coloring. Bleaching is also a significant market in Turkey with 19% contribution to the hair coloring market size, this is because the women mainly have natural dark hair and to color their hair in lighter tones of blonde or light brown they ne