Market Trends

Public Relations Market  Overview Public Relations Market is forecast to reach $130.5 billion by 2025, at a CAGR of 10.50% during 2020-2025. Increased demand across several organizations which  act as an effective reputation management tool for brands, politicians, public figures, NGOs, hospitals to leverage their strengths in shaping public opinion and to position themselves better among stakeholders are the major factors which propel the growth of the market. In addition to this Public relations (PR) firms are rapidly involved in the digital media in programmatic PR. Programmatic PR refers to the automating of ads. In programmatic PR, the scope is also greater. For Instance, in 2018, Accenture Interactive will integrate the scheduling, procurement and management of programmatic advertising campaigns into the ad-purchasing environment. It will also allow companies to develop a strategy to combat programmatic purchasing. These technological advances will help Public Relations to furth